Tendus, T-Shirts & Totes

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Many 4dancers readers will recognize the name Rebecca King from her blog, Tendus Under a Palm Tree–a great take on the life of a dancer that features wonderful content. What you may not have known is that Rebecca also has started a line of cool dance t-shirts that has done so well, she’s expanding…

But let her tell you the story

dance shirt

Photo by Leigh-Ann Esty

A couple of years ago I decided to start a ballet blog where I could share my musings as a professional ballet dancer: “Tendus Under A Palm Tree .com.”  I wanted to take advantage of the Internet’s ability to offer a unique venue to discuss different elements of the ballet.  People are fascinated by this art form and I think blogs are a wonderful way to get people involved, interested, and give them a deeper understanding of what they are seeing.  Since it’s conception, this venture has taken off more than I could ever imagine. In two years TENDUS has grown to over 6,000 readers a month.

Over the summer I had been seeing the “Keep Calm and Carry On” poster and popular parodies all over the Internet.  I decided it was time for TENDUS to be a part of this phenomenon.   I had recently been put in touch with a tee-shirt manufacturer and knew that this was a perfect opportunity to start something new.   In September of last year I launched a TENDUS  merchandise line and have since created two different tee-shirts and am now expanding into a tote bag line.  In 4 months I have sold over 250 units and am hoping my newest member of the merchandise family will be just as popular!

Photo by Leigh-Ann Esty

 

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Catherine L. Tully is the owner/editor at 4dancers.org. She has performed professionally and taught at many different places throughout the United States and Japan. To learn more about Catherine and the other contributors at 4dancers, see the "Contributor" tab at the top of the page. To reach Catherine, send an e-mail to info (at) 4dancers (dot) org

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