Freed
The Professional Pointe Shoe Fitter
Please welcome Brenda Neville, head of the US Retail Department & NYC Boutique for Freed of London. Ms. Neville is here to talk with us today about her career as a Professional Pointe Shoe Fitter…
Brenda R. Neville, Photo by Christopher Duggan
What is your background in dance?
I received my early dance training at the Milwaukee Ballet School and went on to graduate from Butler University in Indianapolis with a B.A. in Dance Pedegogy. After graduation, I moved to New York and then spent the next 15 years performing and touring internationally with a variety of companies, choreographer’s, and musical theatre productions in styles ranging from ballet to flamenco to Irish Step dance.
What are you doing now?
Aside from my work at Freed’s, I am the founder and Artistic Director of Neville Dance Theatre, a contemporary ballet company based in New York with annual performance seasons, and teach ballet classes and world dance workshops at The Ailey School, Steps on Broadway, and Covenant Ballet School of Brooklyn, to name a few.
Brenda R. Neville with SAB student Ashley McAleer, Photo by Christopher Duggan
How did you become a Professional Fitter?
When I wasn’t performing or touring, I supplemented my time and income in New York working with pointe shoe manufacturers as a fitter, manager and product tester. It’s now been over 15 years that I’ve been in the business.
What organizations have you worked with in terms of fitting pointe shoes?
Fitting Freed Of London Pointe Shoes
Thank you to Brenda R. Neville and Freed of London for the content here today…to SAB student Ashley McAleer for her time, and to Christopher Duggan for his photography…
Making sure your pointe shoes fit properly is of the utmost importance. For all pointe shoes, it is crucial that the length, width, and box fit the foot correctly so that the shoe can provide adequate support and help prevent injury. There should also be enough freedom of movement so that the dancer can perform in them without feeling restricted.
Each pointe shoe manufacturer varies slightly in the way their shoes fit. Freed pointe shoe sizing converts down to about 2.5 sizes below a US Street shoe size. This is a good guideline to begin with—then you should know what to look for in the feel of the shoe once it’s on.
Brenda R. Neville with SAB student Ashley McAleer, photo by Christopher Duggan
When trying on a Freed pointe shoe, the width should be snug enough so that you feel some resistance across your metatarsal as you push your foot into the block/box. Think of it feeling like a sock–but not pinching, with the ball and sole of the foot able to lie flat on the floor with ease. Freeds will stretch and widen across the box to mold and shape to the dancer’s individual foot. For this reason it is important that the shoes aren’t too wide when purchased.
The History & Making Of Freed Pointe Shoes
In the late 1920’s, Frederick Freed left England’s leading pointe shoe manufacturer (along with his wife and one assistant) to set up shop in a small basement, making shoes of their own. Over time, his reputation for producing quality shoes increased, as did the demand for his shoes. This took the Freed brand to the forefront of the industry where it remains one of the most respected shoes among ballet dancers worldwide. Amazingly, after all these years The Freed of London Shop is still located at the same address.
Courtesy of Freed
There is something to be said for tradition.
Today over 250,000 pairs of Freeds are made every year, and they are sold in over 50 countries. Every one of them is hand-crafted by a Professional Pointe Shoe Maker, each of which makes between 30 and 40 pairs daily. Makers shape their shoes in a unique way and they are identified by their own personal stamp on the bottom of the shoe. Symbols include letters, a key, a heart and a Maltese Cross, among others.
Freed Pointe Shoes, Photo by Christopher Duggan
The Freed Pointe Shoe
Freed Pointe Shoes - Photo courtesy of Freed
Today I’m pleased to announce that we will be doing a series of posts about Freed pointe shoes in the coming weeks on 4dancers. Brenda Neville is a professional fitter and works in retail management at Freed’s boutique store in New York, and she was kind enough to walk us through some of the history, as well as talk a bit about fitting pointe shoes properly and other pointe-related topics.
I admit to having a certain “soft spot” for Freeds. Although I started with Capezio Pavlova’s back in the day, I always was fascinated by the unusual color of Freed pointe shoes. As soon as I was able, I switched over—and never looked back. Freeds were the shoes I wore for the rest of my time as a ballet dancer. And I loved them.
I can still recall going to have them fitted with my Mom in some old building downtown. We would get into the caged metal elevator and ride up to the level that the store was located on. It always seemed that there were no other people in the building when we were there. Instead of that being a spooky experience, it was almost magical. I always enjoyed going to get new shoes…
0The Break-In Saga In Three Chapters – Emily Kate Long
Throughout the month we’ll be hearing a variety of things about pointe shoes–from what they do to the feet, to how they are made. Today we have Emily Kate Long with us to talk about how she breaks in her pointe shoes…
Emily Kate's Pointe Shoes
I wear Freed Classic Pro, “Anchor” maker. Since I’m unable to get special order shoes, I do a lot to mine to make them just right.
First things first: ribbons and crisscross elastic go on. I sew the heel ends of the elastics slightly towards the outside of the heel seam so the shoe won’t twist in and sickle. Then the back nail comes out, I bend the shanks and step on each shoe, and they are ready to break in with some releves.
Once the box is a little more pliable, I take a cotton drawstring (stockpiled from when I wore Chacott or borrowed from other dancers; Classic Pro have elastic drawstrings) and twist it into a little rope to sew around the platform of each shoe. I use the wear pattern on the satin to inform the placement of the darning–usually I make it so the stitching pushes me a little farther over the shoe and a little to the inside.
Darning also helps correct any lumps or imperfections on the pleats or platform and quiets the shoes down. I also sew the sides of the shoes down so my foot doesn’t look like it has a turtleneck sweater on. I think pointe shoes should look like a beautiful evening gown, complete with plunging neckline!
Step three: noise control! Loud shoes are my worst nightmare, so I mush up the box more and do lots of changements before I glue them. Then a light coating of glue on the inside, mainly on the pleats and along the shank. Once the glue cures they are ready to go. I usually keep three or four pairs ready: harder for class and classical rehearsals, softer for contemporary work, and one really dead comfy pair for rehearsals that involve a lot of standing around.
About the dancer:
Emily Kate Long began her dance education in South Bend, Indiana, with Kimmary Williams and Jacob Rice and graduated in 2007 from Pittsburgh Ballet Theatre School’s Schenley Program. Ms Long attended Milwaukee Ballet School’s Summer Intensive on scholarship before being invited to join Milwaukee Ballet II in 2007. She also has spent summers studying at Saratoga Summer Dance Intensive, Miami City Ballet, Pittsburgh Ballet Theatre School, Pittsburgh Youth Ballet, and Ballet Chicago.
Ms Long has been a member of Ballet Quad Cities since 2009. She has danced featured roles in Deanna Carter’s Ash to Glass and Dracula, participated in the company’s 2010 tour to New York City, and most recently performed the title role in Courtney Lyon’s Cinderella and the role of Clara in The Nutcracker. Prior to joining Ballet Quad Cities Ms Long performed with Milwaukee Ballet and MBII in Michael Pink’s The Nutcracker and Candide Overture, Petipa’s The Sleeping Beauty and La Bayadére, Balanchine’s Who Cares?, Bournonville’s Flower Festival in Genzano and Napoli, and original contemporary and neoclassical works by Tom Teague, Denis Malinkine, Rolando Yanes, and Petr Zaharadnicek. She also collaborated extensively with the Milwaukee Ballet Education Department on the children’s ballet Maria and the Magic Doll Shoppe, which toured to over 20 venues throughout southeastern Wisconsin.
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The Freed Pointe Shoe
Today I’m pleased to announce that we will be doing a series of posts about Freed pointe shoes in the coming weeks on 4dancers. Brenda Neville is a professional fitter and works in retail management at Freed’s boutique store in New York, and she was kind enough to walk us through some of the history, as well as talk a bit about fitting pointe shoes properly and other pointe shoe-related topics. You’ll hear more about these subjects soon…
I admit to having a certain “soft spot” for Freeds. Although I started with Capezio Pavlova’s back in the day, I always was fascinated by the unusual color of Freed pointe shoes. As soon as I was able, I switched over—and never looked back. Freeds were the shoes I wore for the rest of my time as a ballet dancer. And I loved them.
I can still recall going to have them fitted with my Mom in some old building downtown. We would get into the caged metal elevator and ride up to the level that the store was located on. It always seemed like there were no other people in the building when we were there. Instead of that being a spooky experience, it was almost magical. I always enjoyed going to get new shoes…
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