by Nel Shelby
When my Nel Shelby Productions team really loves filming something, we want to show it off. We really enjoy working with Netta Yerushalmy and were delighted to capture her HELGA And The Three Sailors with two cameras at Danspace Project this Fall.
15-second videos are perfect for Instagram and great for catching and keeping the short attention spans of your fans online. They’re fun to do in a series leading up to a show or to hold interest in between projects.
Remember, video makes a HUGE difference when it comes to a patron’s decision-making. (Google found that “Video has the most impact on consideration” when researching how people buy tickets.) Whether you’re trying to get people to donate, see a show, attend a workshop…visuals are important and video moves people to action!
Smartphones are becoming omnipresent, and depending on what you do in dance, you may want to consider building your own app. Like applications on your computer, an app for a smart phone can do numerous things. For example, a ballet company may want to provide information on shows, tours or other upcoming events, whereas a studio might want to have class and recital information available to the public. You could also use your phone app to direct fans to your website, show them videos, and more.
Those who want to be, if not ahead of at least on the curve, can find an easy iPhone app builder or an easy Android app builder and start figuring out ways to best reach their customers. Here’s one I found doing a simple search—which I may try and use for 4dancers to build an app in the coming year.
Keeping up on smartphone technology, social media and other ways to advance your brand is always a good idea, and you can make an app work for you in many different ways, depending on your needs. After all, the more channels through which people can reach you and learn about your studio/company, the better!
Get your hand-silkscreened canvas ballet bag now–before supplies run out! I have made 7 of these unique tote bags and will be selling them for only $8 each! Get one for yourself, or as a gift for someone you know–they make a great bag to cart your dance shoes and miscellaneous gear back and forth to the studio, or even to show your love for dance and “go green” at the grocery store.
I got into silkscreening a while back and have been working on developing dance designs for the past couple of years. It’s a long process from photograph to finished product, but I now have several screens and I’ll be sharing the designs with the dance community over the summer months. The nice part about these bags is that you will never see them anywhere else–these are all my own designs.
Soon I’ll add t-shirts to the mix as well, so keep checking back. I’d love to hear what people think about the design–and I’d love for you to help me spread the word!
Here are the specs:
Canvas (cotton woven)
10.5 x 12.5 inches
$8.00 (plus $2 shipping and handling – continental US prices – inquire about overseas…)
If you’d like to purchase one of these bags, drop me an e-mail at info(at)catherineltully(dot)com and we’ll work out the details.
Janet Jerger from Dance Teacher Press is with us today to talk about a product from her online store–Ballet Terminology Wallpaper…
One of my favorite products for the dance studio is the Ballet Terminology Wallpaper Border. This beautiful border is 30 feet long with no repeats, and available in six colors. You can display 31 essential terms above your mirrors. This visual display of terminology will reinforce and accelerate your students learning. Teachers enjoy pointing out the written words as they teach. I no longer have to bring a white board or make posters when I introduce a term.
Dance Teacher Press also has a lower cost option of Ballet Terminology Banners. They give the look of wallpaper border, but are made up of 18 cardstock cards. (Think of the alphabet above the chalkboard in school.)
For more information on this product and other Dance Teacher Press items, visit their online store.0
When I first started using social media to promote 4dancers, I did so grudgingly. I joined Twitter and scratched my head at how I was supposed to use it. I certainly didn’t think I’d enjoy it.
Using Facebook as a tool also lacked appeal for me. After all, the majority of my friends on there were actual friends and family.
LinkedIn seemed to make the most sense. After all, it was more of a “professional” site, designed to showcase your resume and develop connections.
So what happened?2