The Business Of Dance
The Business Of Dance: Balance & Opposition In All Things
by Lizzie Leopold
Photo by Matthew Gregory Hollis, Choreography by Lizzie Leopold - une elephante, Tickets to premiere of this work at Brown Paper Tickets ( http://www.brownpapertickets.com/event/181387)
Balance seems like a potent metaphor for running a dance company. High on releve, eyes fixed on one still point, center held tight, arms strong, shoulders relaxed and just a little bit of luck…
Whether you are a one-man-show, wearing all the hats yourself, or an organization with a hundred employees, the balance of the artistic and administrative branches is a significant challenge. The priority to make new, exciting dances and the priority to run a solvent, growing business continually compete for top billing.
One of my favorite explanations of this divide comes from twentieth century German-born philosopher Theodor Adorno. He calls it culture vs. administration. Culture, the artistic branch, is the reflection of pure humanity without any regard for its functional relationships within society. It is defined by a spontaneity and is not concerned with expansion or preservation. One the other end, Adorno’s administration is the task done “looking down from on high,” that assembles, distributes, evaluates and organizes. Administration has the unavoidable tendency towards expansion, both quantitatively and qualitatively. These categories slip seamlessly and eerily onto the mold of the not-for-profit dance company.
The two branches are both completely opposed and yet completely dependent on one another. The challenge from the outset is a precarious balancing of artistic vision and commerce, a dance between art and money carefully choreographed by the artist and facilitated by the board of directors and administrative team.
Coming Up On 4dancers…
From time to time I like to do a little preview of things that will be coming up on 4dancers, and this week I have a lot to share! In addition to the new column we have “The Business of Dance” by Lizzie Leopold, we are also adding two new features in the upcoming weeks….
Join us for “Finis” – a new monthly column that will feature a dance photo at the end of the month, and “Music & Dance” – a column that will highlight a composer/producer’s take on the relationship between sound and movement. You’ll be meeting both of the new contributors soon in our “10 Questions With…” series. And good news for those of you who have enjoyed our SYTYCD contributor, Kimberly Peterson’s writing…she’ll be staying on to write more for 4dancers on other topics…
Also–look for more interviews (on Mondays) and dance music reviews (on Wednesdays) as we finish up the summer and settle into fall. I am going to be taking more time to work on this blog, so expect to see more content overall as we take 4dancers to the next level.
Let us know if there is something you’d like to hear more about, and in the meantime, we’d just like to thank you for taking the time to visit. If you haven’t yet taken the time to link up with us on Facebook and Twitter why not join us now? There’s going to be a lot going on!
Introducing Lizzie Leopold on “The Business of Making Dance”
Leopold Group by Matthew Gregory Hollis
by Lizzie Leopold
If this were real life I would shake your hand, say “nice to meet you” and maybe we would exchange phone numbers. But here we are in the vast spaces of the internet. So, think of this blog as a virtual hand shake.
I’m Lizzie Leopold, choreographer, writer, scholar and social media enthusiast and these are my thoughts on the “Business of Making Dance.” The intersection of dance and business is busy, fast-paced and highly dangerous, so fasten your seat-belts.
This past week I attended the annual Dance/USA Conference in Chicago, the largest gathering of dance professionals in the country. I attended as student (as a PhD candidate at Northwestern University), as an Artistic Director and choreographer (Leopold Group), as a part of a dance service organization (Audience Architects), a social media manger (SeeChicagoDance) and as an all-around dance nerd. I left inspired, confused, clarified and exhausted.
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