In the late 1920’s, Frederick Freed left England’s leading pointe shoe manufacturer (along with his wife and one assistant) to set up shop in a small basement, making shoes of their own. Over time, his reputation for producing quality shoes increased, as did the demand for his shoes. This took the Freed brand to the forefront of the industry where it remains one of the most respected shoes among ballet dancers worldwide. Amazingly, after all these years The Freed of London Shop is still located at the same address.
There is something to be said for tradition.
Today over 250,000 pairs of Freeds are made every year, and they are sold in over 50 countries. Every one of them is hand-crafted by a Professional Pointe Shoe Maker, each of which makes between 30 and 40 pairs daily. Makers shape their shoes in a unique way and they are identified by their own personal stamp on the bottom of the shoe. Symbols include letters, a key, a heart and a Maltese Cross, among others.