When I first started using social media to promote 4dancers, I did so grudgingly. I joined Twitter and scratched my head at how I was supposed to use it. I certainly didn’t think I’d enjoy it.
Using Facebook as a tool also lacked appeal for me. After all, the majority of my friends on there were actual friends and family.
LinkedIn seemed to make the most sense. After all, it was more of a “professional” site, designed to showcase your resume and develop connections.
So what happened?
It doesn’t matter whether you’ve been on Twitter for a week or a year–you can always learn more. When I first started using it, I didn’t like it at all. I now realize that is because I didn’t know how to use Twitter, and after some time I have really grown to like it. You can form relationships in ways that you can’t elsewhere online. Conversations are quick and to the point. People are helfpul and fun.
So how do you learn more about Twitter? You can do endless Google searches, or you can try out a site that is designed to give you the information you need. Try TwiTip and see what you think. It has a “starters guide” as well as sections for “getting followers” and “news”. Make it easy on yourself and take advantage of the fact that there is a ton of information in one spot that you can learn from.
And…if you haven’t already, join 4dancers on Twitter!2
Today’s social media tip has to do with adding value.
What does this mean, exactly?
It means that you should be giving readers something of value periodically without wanting anything in return. This means you take a break from promoting yourself tirelessly (yes, I said it!) and think about what you can do for your fellow dancers/bloggers/followers. What would make them happy?
Adding value can be as simple as passing along a link to something that is helpful or letting people know of a special deal that they might find interesting. For example, if you just heard that a local dance studio is holding free classes during their open house…pass the word. See a great dance video on You Tube? Share that link…
You get the idea.
So, then next time you are posting on Twitter or sharing on Facebook, try being “other focused”. Not only does it work–but it’s a nice thing to do. And it feels good too.0